2 articles
product
enA Three-Layer Blueprint for Insurance Enrollment Software
Most digital insurance platforms force a binary: chatbot or form. Both lose. Enrollment isn't one task, it's three, and each maps to a different optimal interface. Here's the three-layer blueprint that allocates conversational AI, a structured wizard, and async recovery across the journey, with the evidence behind each choice.
article · 9 min · Jun 8, 2026
product
enYour Customers Don't Know What a Deductible Is. Your Interface Is Making It Worse
The premise underneath most digital health insurance enrollment flows is that customers understand the product. They know what a deductible is. They understand what a coinsurance rate means. They can compare two plans on out-of-pocket maximums while also accounting for network restrictions, premium differences, and expected utilization. But the evidence on what insured consumers actually understand suggests that this premise is wrong.
article · 8 min · Apr 17, 2026