Proven outcomes at scale.

LEADING HEALTH INSURER · Health Insurance · Latin America

6x volume increase in 100%-digital plan sales

Challenge

Latin America's largest health insurance operator was struggling with high acquisition costs (>€600 per customer) and over-reliance on traditional sales channels. 100%-digital sales represented only 2% of total enrollments. Abandonment in long, paper-driven enrollment flows was eroding investment in digital media.

Results

“Serena transformed our entire digital acquisition funnel. We went from a cost-per-acquisition that was unsustainable to a model that's not just profitable — it's our primary channel.”

— VP of Digital, anonymized under NDA

MAJOR TELECOM-HEALTH OPERATION (ACQUIRED 2025)

25,000 digital enrollments per month — and an exit

Challenge

A telecom-health operation needed to scale digital health enrollment to compete in a crowded marketplace. Manual enrollment processes were limiting growth and creating quality issues. Investor expectations required operational maturity within 18 months.

Results

“Serena's platform allowed us to scale digital enrollment without increasing headcount. It became part of what made the business attractive for acquisition.”

— Former Head of Operations, anonymized

GLOBAL TOP-10 PHARMA · Patient Support Programs

Validated clinical evidence captured at scale

Challenge

Global top-10 pharmaceutical sponsors needed to deploy patient support programs (PSPs) and real-world evidence collection across multiple therapeutic areas. Traditional custom-built programs took 12-24 months. Sponsors needed faster time-to-deployment without compromising data quality or regulatory compliance.

Results

“Serena gave us the speed to test new therapy programs and the data quality to defend results to regulators. Both, at the same time.”

— Patient Engagement Lead, anonymized