Articles tagged "choice-architecture"

Your Customers Don't Know What a Deductible Is. Your Interface Is Making It Worse

The premise underneath most digital health insurance enrollment flows is that customers understand the product. They know what a deductible is. They understand what a coinsurance rate means. They can compare two plans on out-of-pocket maximums while also accounting for network restrictions, premium differences, and expected utilization. But the evidence on what insured consumers actually understand suggests that this premise is wrong.

article · 8 min · Apr 17, 2026